Pear Organisation have 50 years of experience building stands throughout the world for a range of clients, demands and budgets. We are a skilled, friendly team. |
There are many considerations when you are planning to exhibit. To make the most of your aims and get the most from your budget there are some key things to consider. This simple interactive guide will help you understand some of the key factors when making decisons about your stand and space and make it easier for us to give you an idea of an estimate. |
Andy and Pat give you their top 5 tips to exhibiting successfully. |
We have designed and built many stands throughout the the UK and Europe. Here is a small and varied selection of just some of the work we have done for others. |
Let's talk. It is the easiest way to really get a good idea of how we can make everything work for you. You can give us a ring, fill out our enquiries form or outline your needs with our guided help. |
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Pear Organisation Limited.
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Ruffit Wood Farm, Chilsham Lane, |
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ŠPear Organisation. All Rights reserved |
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There are many reasons why companies exhibit, here are 5 typical ones but yours may be quite different
- Increase Sales
- Develop client relationships
- Meet prospective customers
- Build brand awareness
- Launching new products/services
So our top tip number one is Write a list of your reasons.
It will help you understand what is important to the stand.
Why are we exhibiting at this show? Tip 2 is to Ask yourself the following. . .
- What products/services will we be exhibiting?
- What do we aim to achieve?
- What image do I want to project?
- Have I the budgeted for everything?
- Have I read the on-line show manual?
The answers to these questions will identify your objectives and shape your stand design brief.
An exhibition is a unique selling environment. You have a very short time to convey who you are and what you do and the benefit of your product/service.
So Tip 3 is always keep the stand design requirements very focused and clear - do not try to do everything a brochure or advert can do, avoid trying to show everything. You need to attract people to your stand. Clutter is not attractive.
Build upon your identity in the market and your core message to re-assure the visitors why you are there. Exchanging more detailed information will come in the 'one to one' visitor meetings you have on the stand. But you need to get them onto your stand first, so get their attention, interest and engagement and the rest will follow.
Undestand the design process.
Our first design for you will show how the space is best used and the various viewing angles and traffic flow. It will also help you to see how much space you have for formal and informal meetings, demonstrations and display.
Once we agree the basic layout we move onto the detailed drawings which we submit to the organisers for approval to build.
Finall, once the architecture of the stand is approved, we can discuss the colours, materials, finishes and graphics.
Talk to us as soon as you can
This is the best 'Top Tip' of all.
It costs nothing to have a discussion on the phone or arrange a meeting.
Your requirements are unique and need an original approach - from the Pear Organisation.
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